In a sea of whites, teals, and reds that make up the toothpaste aisle, the clean black packaging design of Moon Oral Care stands out. The product line's key ingredient is charcoal and we immediately thought, “black on black." Sometimes things are just that easy. Sometimes.

To set off the smooth matte surface of the packaging, we laid the products on a mixture of fine black sand and black glitter creating a subtly magical moon landscape. Flagging off the main light to simulate the slow march of sunlight across my glammed up lunar surface was the kind of lighting detail that takes a photo to the next level.